Powerback 32: Be Bold — Wear Something You Normally Wouldn't.

I can remember a time where being in front of the camera was one of the most nerve-wracking things I've ever experienced. As the years have gone by, and I've had to be in front of people more often, I've realized the way I'm dressing and carrying myself is just as much part of our brand as our collateral website and everything else with our logo on it. Here's the thing though, if I look back over the last 12 years of being in business and trying to be the quote-unquote perfectly dressed businesswoman—well, there is no such thing.

Your style is such a huge part of your brand and that really relates to what industry you're in, how you present yourself, and the types of clients you want to attract.

Over the last few years, I've really started to embrace who I am through the clothes I wear, the necklaces I wear, the way I style my hair. And just in the last couple of months I really started to come into my own self as a brand. And guess what? I'm way more comfortable, way more confident, and I am a walking reflection of who we are as a company.

This week, I want you to take your #powerback by going through your closet, getting rid of the shit that makes you feel frumpy or not awesome about yourself, and I want you to do something bold and outrageous—something you've always wanted to do but felt like you couldn't. Wear that outfit or those shoes you just always think, oh, maybe someday when I go to this special event or oh I'll wear it tomorrow.

I want you to wear it now.

The two main reasons we feel we cannot always express ourselves through our clothing is 1. We are way more worried about what other people think and 2. We work in an industry that doesn't support who we want to be aesthetically.

1.) The easiest way to overcome this is to shift your energy from what everyone else may or may not be thinking, saying, or feeling about you and put that energy back into you. What do you really want to do? How do you want to present yourself? How do you feel the most strong and confident and beautiful and powerful? Guys, you don't have to subtle anymore. I want you to be bold and uniquely who you are no matter what capacity that means.

2.) I think there are subtle ways you can start to infuse your personality at work. Maybe that's through your makeup, accessories, color—just pops of uniqueness. I don't want you to lose who you are in your profession. And the deeper question here is, are you working in an industry you feel aligned with or is it time to evaluate this as well?

This week through your apparel, I want you to do something that literally makes people go, whoa, that's different, oh, that's new for you, wow, I didn't know you had that. And I want you to just look at them, smile, and say thank you, I'm trying some new things and being uniquely who I am.

And I'll give you an extra challenge (if you're feeling extra spunky), take a picture of whatever you have done differently, post it into your story or on your Instagram, tag @TheGutsyPodcast, and let me know what you're trying!

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