135: Creating and using Brand Values with Sage Lally

When you think of company values – do you think of those motivational posters from the early 2000s in a corporate office? Same.

Company values were once shared in company handbooks and made into posters, but now they’re even more. Now more than ever, people want to do business with companies that align with their personal values.

Today we’re talking about the importance of brand values, and how to create and implement them with brand value expert Sage Lally.


In this episode, you’ll learn:

• What brand values are and what a values-forward brand is
• What be. is and what their core brand values are
• How to show up and stand up for your values as a brand
• Being sustainable and ethical as a brand and business
• How to discover your mission and core values

Sage is a driven and creative self-starter with a penchant for photography, digital marketing, content creation, and visual storytelling. She specializes in visual branding using photos and videos for strategic digital communication. She now runs be., an online community for women and non-binary people that helps you shop your values.


Resources from this episode

Alignment Sessions: get fast + clear answers –  Sometimes, you simply need a fresh set of eyes and clear direction on what step to take next. Alignment Sessions are 90-min individual coaching sessions designed to help you realign your energy and get a clear action plan so you can save time and start growing.

1:1 Coaching with LauraAura – My mission is to help you align and simplify so you feel confident, trust your intuition, and expand in ways that make you feel alive. I combine energy work with grounded, practical action, and together we’ll acknowledge the limiting beliefs and habits that may be holding you back while leaning into who you truly are and how you work most efficiently.


Connect with Sage Lally

Business Instagram: @be.womn
Personal Instagram: @sagelally
Website: bewomn.com


Connect with LauraAura

TikTok:  @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com