The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women
The Gutsy Podcast is for women, entrepreneurs, and go-getters who are ready to stop holding back and start making gutsy moves in their lives and businesses. Gutsy is the belief and action that happens in the split second when you’re faced with a decision—but this time you choose to go for it instead of going back.
Hosted by Keynote Speaker and Coach, LauraAura, this show is your weekly guide to owning what you actually want, shifting the mind junk that’s been holding you back, and taking bold steps toward your goals.
Each week, you’ll get powerful insights, actionable strategies, and inspiring stories designed to help you break free from overthinking and overcomplicating. Whether you’re tuning in for a full episode or a quick Powerback® session, you’ll walk away with the confidence and clarity to stop fighting yourself and start going for it.
Desire drives you, but gutsy? That’s what gets it done.
The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women
Powerback 125: Undoing Your Marketing
There isn’t a one-size-fits-all for marketing. And as a business owner, you might have a lot of “shoulds” swimming in your brain.
“I should be on every marketing platform.”
“I should talk like this.”
“I should post 5 times a day.”
“I should have a funnel.”
“I should have a website.”
“I should have an email list.”
These are just a few of the “shoulds” in marketing. But honestly, just because you can doesn’t mean you should.
Certain aspects of marketing may work for someone else and not align with your business. So, if you’re doing a lot of things and not seeing results, this may be the right time for you to take an inventory of your marketing.
Here’s how to:
- List all your marketing channels
- Identify your primary message
- Get selective and assess what works for your business
Once you are certain of what works (and feels good) for you, be sure to show up authentically to your audience.
RESOURCES FROM THIS EPISODE
The Gutsy Collective
CONNECT WITH LAURA AURA
Instagram: @thatlauraaura
Facebook: @thatlauraaura
Twitter: @thatlauraaura
Website: LauraAura.com
THANK YOU, GUTSY TRIBE!
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