Powerback 125: Undoing Your Marketing

There isn’t a one-size-fits-all for marketing. And as a business owner, you might have a lot of  “shoulds” swimming in your brain.

“I should be on every marketing platform.”

“I should talk like this.”

“I should post 5 times a day.”

“I should have a funnel.”

“I should have a website.”

“I should have an email list.”

These are just a few of the “shoulds” in marketing. But honestly, just because you can doesn’t mean you should.

Certain aspects of marketing may work for someone else and not align with your business. So, if you’re doing a lot of things and not seeing results, this may be the right time for you to take an inventory of your marketing.

Here’s how to:

• List all your marketing channels
• Identify your primary message 
• Get selective and assess what works for your business

Once you are certain of what works (and feels good) for you, be sure to show up authentically to your audience. 

RESOURCES FROM THIS EPISODE

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