Powerback 138: Undoing Your Brand

If there's anything that I've learned about branding over the last 15 years, and I can tell you that I have learned a lot, it's that it is forever evolving. It's not a set it and forget it. No, it expands and it grows.

Why? Because you expand and you grow, your business expands and it grows. And so if your brand is what it used to be, but you have grown and moved on there is a brand disconnect.

So on today's Powerback® episode, we're gonna look at your brand together and reevaluate it.

I’m giving you five prompts to get the wheels turning to help you start to look at your business from a fresh perspective to say: Is my brand in alignment? Is this truly who I am? Is this a great representation of my goals, of my mission, of the people that I work with? Or have I fallen into the trap of “shoulds”?

And if you have, this is a beautiful opportunity to get back to who you are and where you want to be.


Resources from this episode


Check out my branding agency Worx & Co at, https://worxand.co/

To grab the resources mentioned inside the episode, go to lauraaura.com/resources

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