The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women
The Gutsy Podcast is for women, entrepreneurs, and go-getters who are ready to stop holding back and start making gutsy moves in their lives and businesses. Gutsy is the belief and action that happens in the split second when you’re faced with a decision—but this time you choose to go for it instead of going back.
Hosted by Keynote Speaker and Coach, LauraAura, this show is your weekly guide to owning what you actually want, shifting the mind junk that’s been holding you back, and taking bold steps toward your goals.
Each week, you’ll get powerful insights, actionable strategies, and inspiring stories designed to help you break free from overthinking and overcomplicating. Whether you’re tuning in for a full episode or a quick Powerback® session, you’ll walk away with the confidence and clarity to stop fighting yourself and start going for it.
Desire drives you, but gutsy? That’s what gets it done.
The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women
147: Transform your website into a goldmine with Ari Krzyzek
Do you have a website that isn’t converting? In other words, people are clicking on your site but aren’t booking the call, purchasing the product, or joining the program? Websites are complex machines that require strategy, clarity, and purpose – if it’s confusing, people bounce.
If you want to turn your website into a functioning goldmine that turns visitors into paying customers, then today’s episode with branding and website specialist Ari Krzyzek is for you!
In this episode, you’ll learn:
- The times when having a website is not the best idea
- The formula for how to lay out your homepage
- The website is not for you, it’s for your target audience
- The importance of mapping out your website and user journey
- Some reasons why your website may not be converting
- Building and managing it yourself OR hiring a professional?
- Think beyond just the people who buy from you
- Analytics is how you’ll know if your website is serving its purpose
- How to select the right platform for your business
Co-founder and chief creative officer of Chykalophia (read: see-ka-lo-fia), Ari Krzyzek helps FemTech, DTC, and women-led brands transform their website into a platform that unlocks business opportunities.
Resources from this episode
Map out your site and leverage the way users are interacting with it to better guide them through the steps you want them to take on their user journey by using this SaaS application on the web: FlowMapp.
Ari is launching a book in September about building a website in the right way and she is giving five copies to the Gutsy Tribe. So, if you want one of the copies, connect with Ari on LinkedIn and she will send it over to you in September.
Join the Gutsy Collective - A community of energetically driven female entrepreneurs + visionaries who desire meaningful growth. Join us online or in person for monthly mentorship to reignite your fire and get the answers you seek.
Alignment Sessions: get fast + clear answers – 90-min individual coaching sessions designed to help you realign your energy and get a clear action plan so you can save time and start growing.
1:1 Coaching with LauraAura – My mission is to help you align and simplify so you feel confident, trust your intuition, and expand in ways that make you feel alive. I combine energy work with grounded, practical action, and together we’ll acknowledge the limiting beliefs and habits that may be holding you back.
Connect with Ari Krzyzek
Instagram: @ari.krzyzek
Website: arikrzyzek.com
Podcast: Halo Femtech Podcast
Connect with LauraAura
TikTok: @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com
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