159: From HOW to WHO with Steph Tuss

You’re trying to figure out HOW to grow your business. You need the help to grow but you need to grow to get the help. This is a vicious cycle that small business owners get stuck in. Today, we’re talking with Steph Tuss about shifting your mindset and business actions from the HOW to the WHO.

In this episode, you’ll learn:

• Taking big risks: Steph’s $100,000 learning experience
• The power of pre-selling to combat your resistance around sales
• Shifting from the HOW to the WHO
• Going from doing everything yourself to the magic of delegating
• Opportunity costs, increasing your income, and your first hire
• Look at your business like an elite sports team versus a family
• How to have hard conversations
• The importance of clearly communicating expectations 

Steph is the CEO of multimillion-dollar global consulting company Life Is Now, Inc., and frequent stand-in co-host of Business Daily News’ top-ranked podcast - The Successful Mind. Steph discovered her love for teaching at a young age. From there, Steph went on to launch a holistic nutrition health practice where she hired Life Is Now founder, David Neagle, as her business coach. She sold her business at the age of 33 and joined Life Is Now, Inc. as the Director of Sales, taking on the CEO role in 2016.

Resources from this episode

Mind Fuckery: 3-day Live Workshop to help you overcome the shitty thoughts that keep disrupting your progress, have you second guessing yourself, and are stopping you from having and feeling what you truly want.

Take Life Is Now Inc.’s Visionary Leader Assessment and discover what type of leader you are, and what the superpowers and pitfalls of your leadership archetype are.

Check out Reed Hastings and Erin Meyer’s book No Rules Rules: Netflix and the Culture of Reinvention.

Join the Gutsy Collective - a community of energetically driven female entrepreneurs + visionaries who desire meaningful growth – mentally, physically, and energetically. Join us online or in person for monthly mentorship to reignite your fire and get the answers you seek.

Alignment Sessions: get fast + clear answers – 90-min individual coaching sessions designed to help you realign your energy and get a clear action plan so you can save time and start growing.

1:1 Coaching with LauraAura – Together we’ll acknowledge the limiting beliefs and habits that may be holding you back while leaning into who you truly are and how you work most efficiently.

Connect with Steph Tuss

Instagram: @stephtuss
Podcast: The Successful Mind
Website: lifeisnowinc.com

Connect with LauraAura

TikTok:  @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com