The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women

167: Growing a Creative Business with Phoebe Sherman

LauraAura | Alignment Coach for Entrepreneurs, CEO of Worx & Co Branding Studio, Speaker, Author, and Entrepreneur of 15 Years

If you're a creative business owner who's juggling multiple roles and responsibilities and also trying to grow your business, today's episode is specifically for you.

We're talking with Phoebe Sherman about taking messy action, knowing that done most certainly is better than perfect, how delegating tasks and empowering your team truly allows you to grow, and really honoring yourself as a human that also happens to be running a business.

In this episode, you’ll learn:

  • Branding and business building is a practice
  • Taking messy action with your audience alongside you
  • Outsource to focus on the CEO tasks that move the needle
  • Taking care of yourself is also taking care of your business
  • The positive domino effect of being a really great boss
  • Dealing with comparison and the wish to go viral
  • The to-do list is out, scheduling is in


Phoebe Sherman is the founder, designer, podcast host + funny video maker over at Girl Gang Craft a community for creatives. GGC began when Phoebe was looking for affordable + fun places to sell her work, so she created her own craft fair. Now GGC is a multifaceted community with a podcast, apparel line, classes + courses, a membership, and craft fairs in Oakland, CA + Salem, MA.

Resources from this episode

If you are also having a hard time getting into fairs, they're not quite aligned with you, or there's not one close by. Maybe you should throw your own craft fair! You can find all of the Girl Gang Craft’s classes and information at girlgangcraft.com/events.

Mind Fuckery: 5-day Live Workshop to help you overcome the thoughts and the beliefs that tell you that you cannot, that have you overthinking and worrying, and that are stopping you from moving things forward and achieving the goals, the dreams, the visions that you've had for so very long. The class will run from July 24 to July 28 and you can sign up here.

Get the support you need and feel alive again! - My mission is to help you discover your own personal alignment so that you can feel deeply connected and expansively alive – all with ease and flow. Whether you are a brand new or aspiring entrepreneur, you have a growing small business, or you are an expanding CEO ready for your next level of success, I’ve got your back! Click here to learn about the 3 ways I can support you and your business.

Connect with Phoebe Sherman
TikTok: @phoebe.sherman
Instagram: @phoebesherman
Podcast: Girl Gang Craft
Website: girlgangcraft.com

Connect with LauraAura
TikTok:  @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com


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