The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women
The Gutsy Podcast is for women, entrepreneurs, and go-getters who are ready to stop holding back and start making gutsy moves in their lives and businesses. Gutsy is the belief and action that happens in the split second when you’re faced with a decision—but this time you choose to go for it instead of going back.
Hosted by Keynote Speaker and Coach, LauraAura, this show is your weekly guide to owning what you actually want, shifting the mind junk that’s been holding you back, and taking bold steps toward your goals.
Each week, you’ll get powerful insights, actionable strategies, and inspiring stories designed to help you break free from overthinking and overcomplicating. Whether you’re tuning in for a full episode or a quick Powerback® session, you’ll walk away with the confidence and clarity to stop fighting yourself and start going for it.
Desire drives you, but gutsy? That’s what gets it done.
The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women
135: Creating and using Brand Values with Sage Lally
When you think of company values – do you think of those motivational posters from the early 2000s in a corporate office? Same.
Company values were once shared in company handbooks and made into posters, but now they’re even more. Now more than ever, people want to do business with companies that align with their personal values.
Today we’re talking about the importance of brand values, and how to create and implement them with brand value expert Sage Lally.
In this episode, you’ll learn:
- What brand values are and what a values-forward brand is
- What be. is and what their core brand values are
- How to show up and stand up for your values as a brand
- Being sustainable and ethical as a brand and business
- How to discover your mission and core values
Sage is a driven and creative self-starter with a penchant for photography, digital marketing, content creation, and visual storytelling. She specializes in visual branding using photos and videos for strategic digital communication. She now runs be., an online community for women and non-binary people that helps you shop your values.
Resources from this episode
Alignment Sessions: get fast + clear answers – Sometimes, you simply need a fresh set of eyes and clear direction on what step to take next. Alignment Sessions are 90-min individual coaching sessions designed to help you realign your energy and get a clear action plan so you can save time and start growing.
1:1 Coaching with LauraAura – My mission is to help you align and simplify so you feel confident, trust your intuition, and expand in ways that make you feel alive. I combine energy work with grounded, practical action, and together we’ll acknowledge the limiting beliefs and habits that may be holding you back while leaning into who you truly are and how you work most efficiently.
Connect with Sage Lally
Business Instagram: @be.womn
Personal Instagram: @sagelally
Website: bewomn.com
Connect with LauraAura
TikTok: @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com
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