The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women
The Gutsy Podcast is for women, entrepreneurs, and go-getters who are ready to stop holding back and start making gutsy moves in their lives and businesses. Gutsy is the belief and action that happens in the split second when you’re faced with a decision—but this time you choose to go for it instead of going back.
Hosted by Keynote Speaker and Coach, LauraAura, this show is your weekly guide to owning what you actually want, shifting the mind junk that’s been holding you back, and taking bold steps toward your goals.
Each week, you’ll get powerful insights, actionable strategies, and inspiring stories designed to help you break free from overthinking and overcomplicating. Whether you’re tuning in for a full episode or a quick Powerback® session, you’ll walk away with the confidence and clarity to stop fighting yourself and start going for it.
Desire drives you, but gutsy? That’s what gets it done.
The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women
198: Transform your Marketing Mindset with Tayler Cusick-Hollman
You didn’t start a business to become a marketing expert, but here we are. You know that to grow your business marketing has to be at the forefront – yet marketing often feels like a pain in the ass. It feels complicated, there are a hundred moving pieces, and you always seem to be chasing dates and cramming in info at the last minute all to wonder why it’s not working.
Today, we’re chatting with Tayler Cusick-Hollman, the Founder of Enji – an Intuitive Marketing Software for small businesses – to transform your marketing mindset so you can begin to grow with ease.
In this episode, you’ll learn:
- You don't have to go to school for marketing to be a good marketer
- Tapping into emotions and digging into that human piece is key
- Reasons why people hate marketing and resist it like hell
- Build it and tell people about it (relentlessly) so that they come
- How to finally build momentum and start hating marketing less
- How you can start to shift your mindset around marketing
- The incredible power of self-awareness
- Master tips to make marketing easier
- All about Tayler’s marketing software for small business owners, Enji
Tayler Cusick-Hollman is a marketing consultant and small-business builder. While you didn’t sign up to be the Chief Marketing Officer of your business, Enji believes becoming one doesn’t have to be so daunting—and their goal is to empower you with the tools and solutions you need to make more informed decisions, use your resources more effectively, get creative with how you connect with customers, and ultimately grow.
Resources from this episode
Are you ready to take the necessary steps forward to change your life for the better? Then the new FREE Class that I'm hosting in early April is for you. We're going to spend some time together, my friend, and I’ll empower you to discover who you are, what you really want, and then get a simplified plan to move forward. Join the LauraAura + The Gutsy Podcast Newsletter to get first dibs when registration opens.
Do you want marketing for your business made easy? Go to enji.co and start your free 14-day trial now. After that, when it’s time to make it official, use the code GUTSY at checkout to get your first 30 days for free.
Connect with Tayler Cusick-Hollman
Instagram: @enji_co
Podcast: Pretty Okay
Personal Website: taylrd.co
Website: enji.co
Connect with LauraAura
Facebook: @thatlauraaura
TikTok: @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com
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