
The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women
The Gutsy Podcast is for women, entrepreneurs, and go-getters who are ready to stop holding back and start making gutsy moves in their lives and businesses. Gutsy is the belief and action that happens in the split second when you’re faced with a decision—but this time you choose to go for it instead of going back.
Hosted by Keynote Speaker and Coach, LauraAura, this show is your weekly guide to owning what you actually want, shifting the mind junk that’s been holding you back, and taking bold steps toward your goals.
Each week, you’ll get powerful insights, actionable strategies, and inspiring stories designed to help you break free from overthinking and overcomplicating. Whether you’re tuning in for a full episode or a quick Powerback® session, you’ll walk away with the confidence and clarity to stop fighting yourself and start going for it.
Desire drives you, but gutsy? That’s what gets it done.
The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women
230: Breaking Through Business Messaging Blocks - Lindsay Gets Coached
If you’re struggling to articulate your business message in a way that truly resonates with your audience, you’re not alone. Many entrepreneurs and leaders know the value of their work but get stuck when it comes to communicating it clearly. In today’s special coaching episode, I sit down with Lindsay White, a leadership coach and strategic HR consultant, to help her refine the way she talks about her services.
Lindsay has spent years helping female entrepreneurs and small business owners become confident, high-impact leaders—but selling leadership coaching as a service hasn’t been as straightforward as she’d like. In this episode, we work through the messaging challenges she’s facing, explore how to position her offer, and uncover the deeper emotional connection her ideal clients need to feel before they buy.
If you’ve ever struggled with clearly conveying your offer or feel like your audience doesn’t quite grasp the transformation you provide, this episode is packed with insight, clarity, and practical guidance to help you break through your own messaging barriers.
What You'll Learn in This Episode:
✅ How to shift your messaging from transactional to transformational
✅ The biggest mistakes business owners make when describing their offers
✅ Why emotional connection and storytelling are the keys to compelling messaging
✅ How to highlight the value of your services in a way that feels natural and authentic
✅ How to position yourself as the go-to solution for your ideal audience
Enjoyed this episode?
Leave a review and share this episode with someone who needs a breakthrough in their messaging! 🚀
Resources from this episode
Foundations for Getting Out of Your Head - a FREE 5-day private podcast experience. During this 5-day private podcast experience, I will cut through the noise and be your guide to breaking free from what is holding you back - your thoughts.
Connect with Lindsay
Website | Instagram | Facebook
Connect with LauraAura
Facebook | TikTok | Instagram | LinkedIn | Web
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