The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women

245: Get out of entrepreneurial poverty with Racheal Cook

LauraAura® | Keynote Speaker, Mindset Coach, and Entrepreneur of 17 Years

What if the secret to true success wasn’t about hustle, but about enoughness?

In this powerful conversation, I’m joined by Racheal Cook—award-winning business strategist and founder of The CEO Collective—to talk about redefining success, escaping entrepreneurial poverty, and building a life-first business that actually supports you.

We explore how too many women are working tirelessly without seeing the return—in income, time, or energy—and why it’s time to stop chasing someone else’s definition of success. Racheal breaks down the five areas you must define for yourself before you build (or rebuild) your business, and shares the mindset shifts that help entrepreneurs create freedom without burning out.

This one’s a mic-drop moment for every woman who's ever wondered, “Is this all there is?”


What You'll Learn in This Episode:
✅ What entrepreneurial poverty really looks like—and how to escape it
✅ Why redefining success is the first step to building a business that works
✅ Racheal’s 5-part framework for designing a life-first business
✅ The difference between abundance and enoughness (and why it matters)
✅ How to stop buying into hustle culture and start honoring your true capacity
✅ Why slow mornings, creative hobbies, and sustainable income are the new markers of success

Foundations for Getting Out of Your Head - a FREE 5-day private podcast experience. During this 5-day private podcast experience, I will cut through the noise and be your guide to breaking free from what is holding you back - your thoughts.

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