The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women
The Gutsy Podcast is for women, entrepreneurs, and go-getters who are ready to stop holding back and start making gutsy moves in their lives and businesses. Gutsy is the belief and action that happens in the split second when you’re faced with a decision—but this time you choose to go for it instead of going back.
Hosted by Keynote Speaker and Coach, LauraAura, this show is your weekly guide to owning what you actually want, shifting the mind junk that’s been holding you back, and taking bold steps toward your goals.
Each week, you’ll get powerful insights, actionable strategies, and inspiring stories designed to help you break free from overthinking and overcomplicating. Whether you’re tuning in for a full episode or a quick Powerback® session, you’ll walk away with the confidence and clarity to stop fighting yourself and start going for it.
Desire drives you, but gutsy? That’s what gets it done.
The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women
37: Separating You and Your Brand
One of the biggest questions I hear is, “Should I brand myself or should I create a business name?”
Should there be a separation between you and your business? Should they be one and the same? I wish I could give you a black and white answer here, but the truth is — it depends. It depends on your goals, your career path, who you’re speaking to, and, ultimately, where you see yourself within the business.
A few months ago I “broke out” and launched the LauraAura brand — something that had been in my mind and heart for a long time. It wasn’t until a deep conversation with my team that broke me down (in the best of ways) that I realized it was time to branch out WHILE still operating Worx & Co.
Whether you’re just starting a business or transitioning an existing one, there are tons of questions to be answered around how to brand. This episode was created to help you make the best decision for YOU and no one else.
Remember: There are insanely successful businesses that brand as a name, as a person, or as both. Your path is up to you.
(Continue to Episode Blog)
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