Powerback 4: What Could You Change to Enhance Your Brand?

Often times we feel overwhelmed by change, thinking that if we don’t change it all it’s not worth doing it at all. Change is part of an evolution. Rome wasn’t built in a day and Facebook didn’t build the #1 social media platform by doing it all at once with perfection on the mind. 

The majority of small businesses have some portion of their branding or marketing that they are not happy with or feel could be better than what it is. But when you look at the big picture: website, logo, campaigns, business cards, brochures, the whole nine yards, it can feel overwhelming to to know where to start an how to evolve or change it all.

This week I want you to take your #powerback by identifying the top three pieces of your brand that make you cringe the most. The things you don’t use anymore because you’re embarrassed by them or the content is so out of date you just have a box of unused pieces that are collecting dust. Identify what you need the most (a website to promote services, a brochure for meetings, etc.) and why you don’t like the pieces that you have. Then, partner with a designer that understand your vision and can help you create pieces that reflect who you are.

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